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Dear Fellow Retailer,
As an independent store owner, your competition is fierce and getting fiercer.
The 21st century is bringing with it many new challenges for small businesses. The Internet has changed the way your customers shop, and that means you must change the way you market your store. The Internet Age is a tough place to do business if you dont know what to do!
That's why we are so excited to present our BESTSELLING book,
Marketing Your Retail Store in the Internet Age The Ultimate Marketing Resource for Today's Independent Store Owner
You see, anybody can open a store, but marketing is how you make it grow and prosper. Great marketing separates the women from the girls, the men from the boys, and the super-successful from the hopeless, helpless, and hapless.
You only have to look around your own town to see the truth of what I'm saying. In your town there are probably lots of flower shops One or two thrive while the rest struggle. There are probably a wide variety gift shops Some always have customers at the register, but in others you could safely shoot off a cannon!
The same holds true for every other type of retail store or service business we could talk about. Some of those stores are full of customers no matter what the day, time, or weather. Some are predictably empty. It's not magic, good luck, or gimmickry that makes some stores successful while others fight to stay alive. It's marketing
Fortunately, as an independent store owner you have the single most powerful marketing tool imaginable at your disposal. You can have a genuine, personal relationship with your customers.
It's one strategy that the big boys can never beat you at, no matter how hard they try - and believe me they are trying! This is your biggest competitive advantage and if you can create a real connection with your customers, the big box category-killers and dot-coms don't stand a chance.
In Marketing Your Retail Store in the Internet Age, we give you a complete Four-Step System for creating and nurturing customer relationships. We show you exactly how to use innovative, inexpensive marketing techniques to develop new customer relationships and do more with the customers you already have.
This is not a rah-rah motivational book filled with corny cliches, worn out platitudes, or abstract theory coming from pedantic professors who have never spent a day on the floor of a retail store. This book was developed by retailers, for retailers.
It's a treasure trove of practical information you can use immediately to put more money in your bank account. You'll learn exactly what to do and how to do it. Plus you'll get lots of real-life case studies showing how other store owners just like you have successfully used these ideas.
Here's a tiny fraction of what you'll learn by reading this book:
- Why traditional media advertising doesn't usually work for independent retailers and what you can do about it
- How to put the "Rule of Reciprocity" into play and attract tons of new, loyal customers
- Three critical things you must do with every first-time customer in your store
- Eleven effective ways to use the World Wide Web to build customer relationships
- Fourteen keys elements you MUST HAVE when building your website
- The secret technique to make email your most amazing marketing tool ever
- Ten copywriting rules that every retailer must know in order to write messages that sell
- How to create promotions that keep your customers coming back and buying more
Some people have asked me if this book is just about selling on the Internet or using the Internet to market your business. It's not. It's about ALL the different tactics, both low-tech and high-tech, that successful store owners in the 21st century will use to maintain a competitive edge.
Buy this book today and get a fresh look at the time-honored, low tech tactics (the best of what worked for Mom and Pop in the last century) as well as the new, high tech techniques that expand your marketing horizons into the 21st century.
The information in this book alone is worth hundreds, even thousands of times the $24.95 you'll pay for it.
Click Here To Buy It Now . You'll get an autographed copy, plus a free bonus CD!
Best Regards,
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P.S. So many of your colleagues purchased this book that it has already made the Amazon.com best seller list! Don't miss the information that has already helped other store owners increase their sales and profits. Click Here To Buy It Now!
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Read what your colleagues say about this book... |
I have read, re-read, and am now reading, highlighting, and making notes in the margins of my new favorite book, Market Your Retail Store in the Internet Age. Thank you so much for the working tools in plain language to make my business better. I have made several changes already and have a laundry list of others to tackle.
Barb Williams Carlisle Flower Cart, Carlisle, OH |
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| Thank goodness for Bob and Susan's book! It's loaded with practical marketing strategies that can be immediately implemented without spending a boat load of money. They tell you what to do AND how to do it. You will spend less money and increase the effectiveness of your marketing overnight. It's like attending a two day marketing seminar. Any business owner will benefit greatly from this book.
Grant Miller Sun Your Buns, Erie PA |
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Even though I have my website listed as #1 on all the major search engines I thought this book might be of help. After reading the book, I realized that I had done almost exactly what was prescribed in the book. It is really good advice and everyone building their own website needs to know this information before starting. Professional website designers and builders would be well advised by purchasing and reading this book also.
John Chidester Rock Cave, WV |
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I have owned an Internet Technology company for the past 7 years and this is THE BEST information I have found on marketing your retail store on the Internet. If you want to succeed....BUY THIS BOOK! We have contacted Bob and Susan and plan on sharing the information in this book with all our customers. Thanks for the incredible info guys!
Peter P. Brand Grand Rapids, MI |
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As a new brick and mortar cosmetics store I am always looking for ways to market and save money. Some days it seems like more people come in to my store wanting me to advertise then want to shop. This book helped put my marketing plans into order with tons of ideas. It was easy to read and understand while offering information that I will be able to put into action tomorrow.
Alise Snyder "Makeup Artist/Shop Owner" Portland, ME |
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With 20 years of experience as an executive with retailers such as Abercrombie and Fitch and American Eagle, and am thinking of opening my own brick and mortar store/retail website. Because most of my knowledge lies on the buying and production side of the business, I read this book to familiarize myself with what I will need to do to make a small business work with customers. I was so energized by all of the great in store marketing tips and ideas about how to make your website user-friendly. Anyone who is in a small business trying to make it out there along side the big guys should read this to help give them an edge!
Nicole Heintz Oak Harbor, OH |
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| The thing that sets this book apart from many similar books is that it's practical. You can read about a tactic in the morning and actually be making money using it in the afternoon. This is not an academic book. It's like a cookbook for retail merchandising and marketing. Unless you buy the book and throw it into a drawer without reading it, you'll recover its cost many times over if you just adopt a few of its suggestions.
Mike Buckley at http://www.tacony.com/myob Fenton, MO |
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| This book is a "must-have" for ANYONE in retail. Its principles can be applied to just about any retail industry. I've been in retail for over 30 years and I've never seen a change as much as I've seen in recent years. Bob and Susan have captured what is needed to adapt, survive and even flourish in this changing retail environment.
Anyone can throw money into standard advertising media, but the Negen's tell you how to work smarter and get more for your advertising dollar. "Marketing Your Retail Store In The Internet Age" is not about making one sale, it's about building a relationship with your customer. We've already adapted many of the principles of this book into our retail stores and have seen positive results! Our website design is a direct result of the tenets of this book. Customers comment on how much they love our site!
Adopting just ONE idea will pay for this book MANY times over. Why would you not invest this little when so much can be gained? I would HIGHLY recommend this book to ANYONE who wants to navigate through this changing retail environment and come out more successful than ever on the other side.
Bob Vasile, PA |
Click Here To Buy It Now!
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