This book is a treasure trove of practical information you can use immediately to put more money in your bank account. You'll learn exactly what to do and how to do it. Plus you'll get lots of real-life case studies showing how other store owners just like you have successfully used these ideas.
Here's a tiny fraction of what you'll learn by reading this book:
Why traditional media advertising doesn't usually work for independent retailers and what you can do about it.
How to put the "Rule of Reciprocity" into play and attract tons of new, loyal customers.
Three critical things you must do with every first-time customer in your store.
Eleven effective ways to use the World Wide Web to build customer relationships.
Fourteen keys elements you MUST HAVE when building your website.
The secret technique to make email your most amazing marketing tool ever.
Ten copywriting rules that every retailer must know in order to write messages that sell.
How to create promotions that keep your customers coming back and buying more.
FREE Bonus CD- How To Get The Most From Every Sale